Aruba Networks
This challenger in the enterprise networking space asked for a bold awareness campaign that would turn IT brass heads and position Aruba as the leader in supporting the Internet-of-Things. Our solution: empathize with IT managers’ feeling that they’re constantly catering to convenience-pampered users.
Role: Sr. Copywriter
Art Director: Chase McBride
Creative Director: Rachel Gogel
Agency: Godfrey, Dadich & Partners
Aruba Networks employees saw the campaign kickoff as a giant touch screen in the lobby of their office building.