Adobe Creative Cloud
Adobe needed to roll out Creative Cloud to its designer audience—folks resistant to the new digital subscription model. Our campaign focused on the new tools designers could use to work on what really matters to them: the details.
Role: Sr. Copywriter
Art Director: Paulina Schipke
Creative Director: Lotus Child
Agency: Geometry Global / VML
Front of 18×24 poster mailed to designers. Numbers mark design stories revealed on reverse.
Emails encouraged designers to promote their work in Adobe’s Design is in the Details Facebook gallery and share their design notes.
The campaign’s Facebook page promoted designer’s work.
Designers re-pined their favorite artists to enter to win an Adobe Creative Cloud membership.
