Creative Director, Strategist, Writer
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Ventura Dog Food

Copywriting, Mobile UX, Social Media

Most dog foods focus on features: nutrients, proprietary formulas, etc., so our strategy team found an opportunity: what if a new brand focused not on the ingredients, but on the experiences dogs crave? What if our new brand was all about “feeding life?” Our product would incorporate the scents, tastes and textures of things dogs love. We developed a complete go-to-market strategy including packaging, POS, site, app and advertising.

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