Creative Director, Strategist, Writer
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Austin Chamber of Commerce

Copywriting, Direct Mail

The Austin Chamber of Commerce wanted California business decision-makers to move to their companies to the city, so we sent them sets of cards that fought preconceptions about living in Texas. (And offered them free trips to visit.) 

 California businesses were afraid to move to Texas, and the Austin Chamber of Commerce knew it. They asked us to write a postcard offering biz owners free trips to Austin to check it out; with the same budget, we created a fun, high-end letterpress card set that did that and more.

California businesses were afraid to move to Texas, and the Austin Chamber of Commerce knew it. They asked us to write a postcard offering biz owners free trips to Austin to check it out; with the same budget, we created a fun, high-end letterpress card set that did that and more.

 The front of each card in a deck sent to California business owners posed a question about a Texas stereotype, the back countered it with facts about Austin.

The front of each card in a deck sent to California business owners posed a question about a Texas stereotype, the back countered it with facts about Austin.

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