Creative Director, Strategist, Writer
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Austin Chamber of Commerce

Copywriting, Direct Mail

California businesses were afraid to move to Texas, and the Austin Chamber of Commerce knew it. So, we sent biz decision makers sets of cards that fought preconceptions about living in Texas. (And offered them free trips to visit.)

 The front of each card in a deck sent to California business owners posed a question about a Texas stereotype, the back countered it with facts about Austin.

The front of each card in a deck sent to California business owners posed a question about a Texas stereotype, the back countered it with facts about Austin.

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