Creative Director, Strategist, Writer
Apocalypse Cakes (Running Press.) Photos by Keith Wilson.

Apocalypse Cakes: Recipes for the End

Book
Apocalypse Cakes (Running Press.) Photos by Keith Wilson.

Apocalypse Cakes (Running Press.) Photos by Keith Wilson.

My "recipe" book of cakes in homage to apocalyptic eventualities.  

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 Before Apocalypse Cakes was a book, It was a set of 12 recipe cards sold at arty places.

Before Apocalypse Cakes was a book, It was a set of 12 recipe cards sold at arty places.

 But first it was a blog. 

But first it was a blog. 

 Before my book's launch, Christian radio evangelist Harold Camping predicted the world would end May 21, 2011. I told Apocalypse Cakes Facebook followers that if they posted their city name on May 20, I would respond  live  with a prediction on how that city would meet its demise the next day. I spent the whole day online. Results: 34% follower participation and 23% new followers in 24 hours. 

Before my book's launch, Christian radio evangelist Harold Camping predicted the world would end May 21, 2011. I told Apocalypse Cakes Facebook followers that if they posted their city name on May 20, I would respond live with a prediction on how that city would meet its demise the next day. I spent the whole day online. Results: 34% follower participation and 23% new followers in 24 hours. 

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