Long known as an important cause in Central Texas, the Hill Country Ride for AIDS wanted to increase ridership and donations. Our solution? Focus on the tight pants. Our “Spandex Saves” campaign launched a new microsite for signups and event photo sharing, supported by email outreach, social media, the “Elastic Fantastics” street team, wearables, a PR campaign, and more.

Role: Copywriter
Art Director: Megan Coffey
Creative Director: Richard Heffernan
Agency: nFusion / Prophet