Creative Director, Strategist, Writer
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Adobe Creative Cloud

Copywriting, Integrated campaign

Adobe needed to roll out Creative Cloud to its designer audience—folks resistant to the new digital subscription model. Our campaign focused on the new tools designers could use to work on what really matters to them: the details.

Front of 18x24 poster mailed to designers

Front of 18x24 poster mailed to designers

Poster back: a numerical legend to the front.

Poster back: a numerical legend to the front.

Poster copy

Poster copy

Fancy email

Fancy email

Another fancy email

Another fancy email

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